On Tuesday 14th Feb, Bijou hosted a webinar in association with global marketing insight provider, ClickZ.

At 2pm, the discussion went live, and our panel of eCommerce and mobile experts tackled four key questions surrounding the mobile app versus mobile web debate.

Drawing on experience from Google, M&S, Groupon, Majestic Wines and more, they discussed each topic and gave their insights and predictions – in what turned out to be a very interesting exploration of the impact of mobile on the retail industry.

This article produced with ClickZ provides the key insights from each question. The webinar recording can be viewed here.

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